Combo Prospecting

Unleash a killer combination of old and new sales strategies.How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?Old-school prospecting tactics or new-school techniques alone wont provide the answers. But Combo Prospecting willby showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals todays new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:Do deep-dive research into socialLocate leverage points that matterSecure decision-maker meetingsEarn executive engagementBuild a knockout, online brandNurture a network that helps you thriveProfit from referralsPublish insights that set you apart and steer the agendaEmploy an efficient, lethal library of scripts and templatesAnd much, much moreWant to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.