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Classical Marketing Book
20 b
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What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why "e;author"e; comes from the same Latin word as "e;authority"e;, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2, 000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.
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