Diagnosing the Problem and Prescribing the Solution

In the current complex public opinion environment, public opinion crisis is the "e;public opinion test"e; faced by enterprises and institutions, government departments at all levels, various other social organizations and famous figures from all walks of life. However, at the present stage, the overall effect of responding to various kinds of public opinion crises is not understood. What is the biggest problem in public opinion crisis response, and how should we seek an effective breakthrough in crisis response? At the 2015 G20 meeting, General Secretary Xi Jinping put forward the new idea of "e;how to see and how to do"e; to break through the global economic development dilemma when diagnosing the global economic situation. This book is based on this basic idea, and based on the current situation of public opinion crisis response, it highlights the importance of crisis research and judgment on the basis of a comprehensive understanding of public opinion crises, and combines many real-life cases in the hope that each crisis response body can implement targeted response measures on the basis of effective research and judgment, so as to truly change the passive situation of crisis response nowadays.