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Future of E-Mobility

Name: Future of E-Mobility
Brand: Palgrave Macmillan
SKU: 47698545
Price: 1345 CZK
Availability: InStock
Author: David D'Acunto
ISBN: 9783031650536

Investigating the Role of Electric Mobility for Consumers and Industries

David D'Acunto

Jazyk

Angličtina

E-kniha Adobe ePub DRM

Nakladatelství Palgrave Macmillan, září 2024

E-mobility is the future. Its development and consumer adoption are strongly contributing to several... Celý popis

Libristo kód: 47698545

135 b

1 345 Kč

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E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular economies. Providing extensive insight into this dynamic, the book reviews extant management and marketing research describing the E-mobility state-of-the-art literature from a twofold perspective; industries and consumers. Industries must consider the benefits and drawbacks related to E-mobility implementation in their business models and strategies, including the communication (online and offline) to stakeholders of such advancements. Meanwhile, consumers experience different perceptions and motivations including barriers related to the adoption of E-mobility, leading in turn to different behaviors across generational cohorts (e.g. Gen Z and Gen Alpha versus Millennials). Offering an empirical analysis based on a consumer survey, this book sheds light on all these aspects, thus giving useful insights to academics, marketers and policy makers into the challenges facing consumers in their E-mobility adoption.