How You Are Like Shampoo for Job Seekers

Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that youre more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, youll have an edge over others interviewing for the same position, making the trademarked YOU the brand of choice for your next employer.This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the worlds most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use. Youll learn how to:- Leverage the 6 personal brand positioning elements other job seekers dont know- Master the 5 everyday activities that best communicate your brand to potential employers- Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success Build trust and excitement before, during, and after your interview- Command the highest possible salary once youre offered the job you really want