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It Must Be You is a book to build workplace brand with eloquence. In this commercialized age, no matter what you are doing, work for the company or doing your own business, it will be your path to victory to have the brand of your own. The book will teach you to build your own brand with eloquence so that you will be the shiny one in whichever occasion such as social interaction, workplace, debate, negotiation, etc. It will let you be your own spokesperson and play the game of workplace evolution.