Persuasion technology

Dynamic and interactive web technology has enhanced the ability of online newspapers to offer engaging and constantly updated content with advanced interactive features. This has given them several distinctive communication characteristics made possible by the diverse capabilities of the internet. These features include hypertext, direct interactivity, navigation, brevity, and a focus on and reliance on multimedia such as images, graphics, audio, and video, all of which have been utilized by online newspaper websites. Online newspaper websites have provided numerous avenues for accessing vast amounts of information from diverse and numerous sources. Furthermore, their content is tailored to users' preferences and needs without imposing specific types of content. However, the sheer volume of information and knowledge has necessitated that website administrators develop designs that complement the topics and news they present. These websites strive to influence users' first impression, aiming for a positive one and avoiding a negative one. A positive impression contributes to user retention, as their initial impression is largely influenced by the visual design they encounter upon entering the site. Therefore, there was a need to create more compelling websites that would influence the motivation of internet users, keep users interested in staying on the website, and motivate them to revisit the site again.