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Role of Design in International Competitiveness
Jazyk
Angličtina
Angličtina
E-kniha
Adobe ePub
Design is an important factor in business success. This book, first published in 1989, analyses what...
Celý popis
Libristo kód: 40051382
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70 b
70 b
695
Kč
Skladem
Ihned ke stažení
Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book's many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.
Informace o knize
Plný název
Role of Design in International Competitiveness
Autor
D.O. Ughanwa, M.J. Baker
Jazyk
Angličtina
Angličtina
Vazba
E-kniha - Adobe ePub
Datum vydání
2018
Počet stran
390
EAN
9781351248037
Libristo kód
40051382
Nakladatelství
Routledge
