An Introduction to Semiotics/符号学导论

Since its first publication, An Introduction to Semiotics has undergone multiple revisions, continually incorporating the latest domestic and international research findings to provide readers with a systematic, comprehensive, and accessible textbook and scholarly reference on semiotics. The book introduces the basic concepts, theoretical frameworks, and applied fields of semiotics in a clear and engaging manner-covering everything from the historical evolution of the discipline to its modern developments, from foundational theories to cutting-edge research.

What sets this work apart is its effort to integrate the two major traditions of semiotics-those of Saussure and Peirce-into a coherent framework that is both academically rigorous and innovative, establishing a distinctive semiotic system of its own. Furthermore, through vivid and concrete examples, the book bridges semiotic theory with real-life contexts, enhancing its practical relevance and making the subject both useful and engaging for readers.

《符号学导论》自初次出版以来，历经多次修订，不断吸收国内外最新研究成果，旨在为读者提供一本系统、全面且兼具可读性的符号学教材与专著。本书深入浅出地介绍了符号学的基本概念、理论框架及应用领域。从符号学的历史沿革到现代发展，从基础理论到前沿研究，均进行了详尽而清晰的阐述。特别值得一提的是，本书在统一索绪尔与皮尔斯两大符号学学派的基础上，构建了一套具有自身特色的符号学体系，既体现了学术的严谨性，又不失其创新性。此外，书中还通过生动鲜活的案例，将符号学理论与现实生活紧密相连，增强了内容的实用性和趣味性。