Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Approach and Avoidance Self-Regulation
Impact on Consumer Motivation, Preferences and Underlying Processes
Angličtina
193 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Brožovaná
813
Kč
/
Pevná
925
Kč
/
Brožovaná
467
Kč
/
Brožovaná
1 533
Kč
The present research introduces reference points in self-regulation as a new way to understand consumer goal-directed behaviour. Much of the products and services available on the market are consumed to attain positive end states or to avoid negative ones. In the present research, a model for approach goal-directed behaviour is developed and compared to a model for avoidance anti-goal'-directed behaviour, whereby hoped-for possible selves are goals to be approached and feared-possible selves are anti-goals' to be avoided. The distinctive context of aging, in particular, women's purposive behaviour in relation to dealing with visible signs of skin aging has been chosen as the venue for model testing. Findings provide evidence that approach and avoidance regulation systems impact differently on consumption preferences and motivation, and identified the asymmetric underlying mechanisms accounting for them. Specifically, results suggest that having positive versus negative reference points in self-regulation moderates the impact of feedback information on subsequent motivation as well as the preferences for specific procedures to deal with skin aging in the future.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Brožovaná
742
Kč
/
Pevná
641
Kč
/
Brožovaná
341
Kč
/
Brožovaná
1 796
Kč
