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Wally Olins. Brand New.

Name: Wally Olins. Brand New.
Brand: Thames & Hudson Ltd
SKU: 02346076
Price: 880 CZK
Availability: InStock

Wally Olins

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 02346076

Nakladatelství Thames & Hudson Ltd, dubna 2014

Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary fla... Celý popis

Libristo kód: 02346076

88 b

880 Kč

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Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.