Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Angličtina
136 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Brožovaná
1 603
Kč
/
Adobe ePub DRM
614
Kč
/
Pevná
195
Kč
Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Pevná
522
Kč
/
Brožovaná
5 162
Kč
/
Brožovaná
1 270
Kč
/
Pevná
2 058
Kč
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?