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How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures - American, Arab, Chinese, Japanese and Scandinavian - and how they reveal themselves in business practice. The text begins by introducing the concept of culture and why it is important, addressing issues such as values, beliefs and assumptions and the concequences of these. It then goes on to address corporate culture and business strategy as well as ome myths associated with national cultures.