Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Canonical Sequential Aggregation Media Model
Angličtina
193 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Brožovaná
358
Kč
/
Brožovaná
534
Kč
Estimating the number of individuals who may see or hear an advertisement and the number of times these individuals will be exposed to the advertisement is a foundation of advertising management. A reach and frequency exposure estimation model is one method that provides this information, which is fundamental to effective media decision making. The main purpose of this study is to explore a new sequential aggregation media exposure model that resolves some inherent limitations and improves accuracy of available non-proprietary media models. To accomplish this purpose, first, seven previously developed exposure distribution models were compared against the newly developed model, the Canonical Sequential Aggregation (CSD). Then, eighteen CSD variations were developed to find out the effects of aggregation order utilizing the same canonical expansion reach formula but different aggregation orders by the size of audience variables and ways of aggregation. In total, twenty-six media exposure distribution models were evaluated against U.S. Web audience behaviors based on 560 tabulated random schedules from 2003 comScore data.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Brožovaná
1 088
Kč
/
Brožovaná
1 350
Kč
/
Pevná
641
Kč
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?