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This research consists of a 'synaesthetic ethnography' that analyses interactions between men in an erotic pornographic cinema located in the city centre of Fortaleza, based on the agentive capacity of the senses and bodily gestures that organise and make these experiences possible. By observing and analysing these interactive practices and through interviews with staff and patrons, the 'cinemão' was shown to be a space frequented by an audience mostly made up of white, young men (aged between 20 and 50), from different social classes, who adopt different body styles and stage male performances that are considered discreet. Based on the drifting movements of these men in the city, the re-signification of social spaces and the politics of managing the body and desire, whether mediated by money or not, picking up at the cinema helped us to construct another city based on the movements, uses and appropriations that agents make of it, moving a circuit of production of goods and services that negotiate politics of managing the body, appearance, desire and social coercions immersed in a market context.
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