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cThis book is intended as a compendium of best management practices, and as a user's manual, it represents a valuable resource for those who aspire to build a robust organization capable of withstanding the vagaries of the marketplace. Taking into account that each system is specific to its environment, size, culture and even organizational structure, this book does not claim to be exhaustive. However, it does highlight universal principles of good management, tried and tested by some of the world's leading companies, and explained by the author with the utmost simplicity and pedagogy. This book is not a collection of conventional theories, but rather a real user's guide that can be adapted to the entrepreneur's sector of activity, size and socio-economic and cultural context. The aim is to provide a method, with indications and counter-indications, illustrated by practical cases, anecdotes and success stories, to engage the reader and enable him or her to achieve success.
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