Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Consumer Behaviour in Asia
Angličtina
135 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Pevná
599
Kč
/
Brožovaná
308
Kč
Understanding and effectively marketing within Asia is vital to many firms' global expansion and success. Yet many marketing strategies are based on a western perspective of what consumers want and respond to. In this work, the authors argue that Asian cultures and Western cultures are distinctly different along many fundamental underlying cultural dimensions. This difference means that Asian consumer behaviour is distinct and that the applicability to Asian consumers of existing consumer behaviour concepts should be re-evaluated. In this book, the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. They show how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets. This book should be of interest to: Western managers of companies marketing consumer products in Asia; MBA students studying a course in consumer behaviour and/or international business; and academics and researchers in the field of consumer behaviour and/or Asia-Pacific.
Informace o knize
Angličtina
Kategorie
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Brožovaná
548
Kč
/
Pevná
1 919
Kč
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?