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Correct Facebook Tracking in 2021
How to set up Facebook tracking as accurately as possible despite the new iOS update.
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In this book, we'll show you how to set up your tracking as accurately as possible so you can properly measure your business success and make the right decisions.
After Facebook's ad revenue grew to over 45% in the first three months of 2021, bringing it to over $25 billion, Facebook is currently struggling with a major issue that could severely limit further growth in the ad revenue space. The new iOS 14.5 update, which includes a feature ("ATT - App Tracking Transparency") that makes it child's play for iPhone and iPad users to stop apps from tracking them. Facebook expected the changes to iOS to have an immediate impact, and that's exactly what happened.
Facebook has introduced "Aggregated Event Measurement (AEM)" for this purpose. The AEM is supposed to be a new way of measuring campaign performance.
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