Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Angličtina
235 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Brožovaná
1 445
Kč
/
Brožovaná
813
Kč
/
binding.
126
Kč
There is a recent marketing trend to make shopping a positive experience for the consumer. A pleasant store environment is created with lights, music, an attractive store layout, and friendly service personnel so that shopping has become fun, just like a visit to the movie theatre. The pleasant store atmosphere created seeks to enhance the consumers experience and encourages purchases by uplifting consumer mood. Although retailers today expend a lot of resources to create a pleasant store environment, they know little about the overall effects on consumer affect and behaviour. The presented research studies consumers affective reactions to naturally occurring shopping experiences in shopping centres, with the overall aim to investigate consumers emotional and behavioural reactions. A hierarchical emotion descriptor model is developed and tested for an integrated understanding of consumers reactions to shopping experiences. The book concludes with the discussion of managerial implications.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Brožovaná
411
Kč
/
Pevná
2 356
Kč
/
Brožovaná
1 565
Kč
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?