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Rather than seeking to establish a definite and discrete terrain that can be named as `culture' Ben Highmore demonstrates how the cultural is much better understood as an approach to phenomena rather than an adequate description of the phenomena itself. The book provides a clear and robust defense of the productivity of cultural analysis in a media saturated world; offering a workable understanding of the category `culture' and the `cultural' as well as a clear sense of the practical possibilities involved in cultural approaches to understanding the world.