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265 b
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Digital Creativity examines the impact of technology on the creative practitioner, how it influences, and sometimes determines, the way they work and what they produce. It questions the claims to creativity of the technology industry, and at the same time argues for seeing computing as a craft practice. Artists and craftspeople have always been drawn to new technologies for inspiration, and the book seeks to contextualize the frenzy of claims about the impact of digital technology against the reality of what it is to be creative. The different motivations for creativity are tested, making much-needed distinctions between the practices of the arts and the models of innovation in engineering and elsewhere in the technology industries. Finally, the book warns of the problems ahead if technology comes to dominate creative practice, either by defining it or imitating it. Ultimately, artists must engage with it if it is to retain a human form and scale.
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