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Does Trust Matter in Internet Shopping?

Name: Does Trust Matter in Internet Shopping?
Brand: Scholars' Press
SKU: 07174719
Price: 934 CZK
Availability: InStock
Author: Rajesh Faldu
ISBN: 9783639513622

Analysis, Findings & Recommendations

Rajesh Faldu

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 07174719

Nakladatelství Scholars' Press, červenec 2014

With more and more people becoming internet users in today s world, there has been great increase in... Celý popis

Libristo kód: 07174719

93 b

934 Kč

Skladem u dodavatele Odesíláme za 5-8 dnů

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With more and more people becoming internet users in today s world, there has been great increase in online shopping websites all over the world. The number of people shopping online is also considerably increasing.With this boom in popularity, very little academic literature exists in this field.This book therefore provides a new metric of success for those interested in doing research on e-commerce transactions or online shopping. This book shows in detail analysis on whether trust matters in online shopping. Overall, this research draws attention to consumer s perception of trust in Internet shopping and provides the specifications about the dimensions of trust in the online context. It may motivate managers to take into account consumer s concern and provide more chances for managers to use these findings for their managerial practice in an e-commerce market environment. It will be especially useful to professionals in Marketing, E-commerce fields or anyone else pursuing research in this field.