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Some interventions by psychotherapists are good-moving, persuasive, and memorable; others are bad-dull, pedestrian, and inconsequential. In this book, Dr. Appelbaum introduces the concept of evocativeness, and shows how feelings and ideas can be powerfully communicated and experienced in the session by both patient and therapist opening up a new realm of vividness, intimacy, and understanding. Creative, well-written, and enriched with abundant clinical material that beautifully presents this important and intangible ingredient in therapeutic work, this book will inform and delight its professional readers.