Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Familiarity, Imagery, and Visiting Propensity
Taiwan in the Minds of Mainland Chinese Internet Users
Angličtina
136 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Brožovaná
287
Kč
Destination image is at the center of attention for its pivot role in the process of destination choice. Among a considerable number of image studies in the past two decades, recent studies have paid more attention to investigate how destination image is formed through the accumulations of familiarity. However, the potential analytical importance of familiarity is somewhat overlooked in tourism literature and in need of further research. Therefore, this research attempts to verify familiarity as a viable market segmentation variable by investigating its relationships with destination image and visiting propensity. The results not only confirm the positive relationships between familiarity, imagery, and visiting propensity, but also legitimate familiarity as a viable market segmentation variable.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Brožovaná
1 744
Kč
/
Pevná
3 356
Kč
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?