Fossils

Once upon a time, rock 'n' roll fanatics had to learn about new album releases through label advertising in rags like Creem, Trouser Press, Rolling Stone, Zoo World, Phonograph Record, Bomp! and other music zines of the 1970s and afterwards. There was no internet and no social media to hype new tunes from your favorite artists. These ads could be inane, they could be insulting, and they could be inept but when they were good, they featured a level of artistry on par with an album's carefully-crafted cover art.

With this third volume of Fossils, award-winning rock critic and music historian Rev. Keith A. Gordon peers through the looking glass into the past and these "classic rock relics," reconsidering vintage album ads from the 1970s and '80s. Offering insightful and informative commentary on 76 more ads along with images of each, the "Reverend of Rock 'n' Roll" explores this often overlooked creative aspect of the classic rock era and makes the case for album advertising as art with its own merits and history.

Rev. Keith A. Gordon has been writing about rock and blues music for over 50 years for over 100 print publications and websites worldwide, including Creem magazine, Rock 'n' Roll Globe, High Times, Blurt magazine, Book & Film Globe, the East Village Eye, Perfect Sound Forever, Blues Music magazine, and The Blues (U.K.). Rev. Gordon has also written or edited 30 music-related books, including Nuggets Redux, The Other Side of Nashville, Scorched Earth: A Jason & the Scorchers Scrapbook, and Spirit...On Track (for Sonicbond Publishing in the U.K.). The Reverend has also written two previous volumes in the Fossils series.