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Tourists' expectations are becoming increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining experience design with gamification this book provides a comprehensive and novel approach in how to design such experiences. This should help tourism providers shift their approach to what they can offer in order to cater to the new needs of their guests.§§"Paul Bulencea and Roman Egger have brought together two of my favorite subjects into one engaging, informative, and well-researched book. Everyone in tourism - districts, attractions, and support companies alike - should read Gamification in Tourism, but in fact so should everyone involved in designing memorable experiences (as the sub-title memorably puts it), for its Memorable Experience Design framework applies to all those who wish to succeed in today's Experience Economy."§B. Joseph Pine II§Co-author, The Experience Economy and§Infinite Possibility: Creating Customer Value on the Digital Frontier§"The book Gamification in Tourism is the first of its kind to bring together two current issues - Gamification and Experience Design. This innovative book will be very useful to both academics and practitioners. The book is well structured and also allows non-academics to grasp and apply the theoretical concepts easily through examples and cases that illustrate the different gamification approaches."§Prof. Dimitrios Buhalis§Bournemouth University, UK
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