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Hands On
Interactive Design in Print. Direct Mail, Packaging, & Branding Projects. Ed.: Viction:ary
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We live in a changed world. Old patterns of want and desire are gradually being replaced and new values espoused. No longer content with passively accumulating the fruits of mass production, consumers are demanding a leading role in the very act of creation itself. Within this realm, simple substances are being explored anew for the permutations they can offer - be it wood, fabric or paper, that most mutable of materials. With the simple addition of print, designs are uplifted, speaking to individual preference while conveying the required information. The charm is further heightened by an interactive component, inviting the user to participate in the artistic process, by completing an anticipated design, or injecting ones own vision into the end result. Hands On collects a captivating array of the best of todays interactive design in print - with projects incorporating magnets, stamps, stickers, stitching, pop-outs, scratch-away, paper folding, model building and more!
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