High on Sou!

1959 Motown Boy Becomes a Motown Man

Al Abrams was Detroit Motown Family Grit;

Not Hollywood Motown Family Glitz!

Written before his untimely death, Motown Press officer, Al Abrams, tells the hard and painful truth behind his time at Motown. He tells of a medal of valor that a guy awarded to himself who had fabricated the military story for his own personal hero press. Al, also, reveals in detail why his Motown Memoir was not released after leaving Motown.

This book is Al's follow-up book to his Hype & Sou!: Behind the Scenes At Motown. It tells more Motown music history from Al's 1959 Teenage Boy hire perspective to his becoming Motown's Man as Motown's Press Officer. As Motown's Press Officer, Al had the ultimate view of where the Motown music secrets were hidden for both the record label and its artists.

Al Abrams became Motown's first employee at the age of eighteen years old. He impressed Berry and Raynoma when he took a record Berry handed him and got it played on the radio. Al became Motown's only Go-To-Guy when he became Motown's innovative, courageous, caring, daring and effective International Press Officer. He was privy to all the Motown family secrets from behind stage doors. He had to know everything from the inside to the outside to protect Motown, Berry and all the Motown artists and workers.

As the Civil Rights Movement marched across America and young boys were putting on military uniforms and being sent to the Vietnam War, Al, single-handedly, created a global publicity campaign for a Black owned record label.

Selling a Black owned music company's records and promoting its artists was challenging. Al maneuvered around the color obstacles and the white owned entertainment venues, radio stations and publications to help Motown crossover the white-black demarcation music lines.

Integration and not Segregation on the dance floor and in concert halls is the pathway Al created for Motown.

Al believed in the motto he created to sell Motown ... Motown: The Sound of Young America.

His book tells the miracle of Motown from his personal perspective and his insider knowledge that began for him as a teenager.

Al Abrams, a music press legend, tells it from HYPE AND SOU! To HIGH ON SOU!