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Hiring shouldn't be the hardest part of running a service business.
But for most owners, it is.
If you run a stone fabrication shop, restoration company, janitorial firm, or small construction business, you already know the drill.
No-shows.
Late arrivals.
Good workers who suddenly stop caring.
Bad hires that hang around way too long.
And somehow, you're the one fixing everything.
This book isn't about HR theory, personality tests, or building "culture" with posters on the wall.
It's about what actually works in real service businesses with crews of 1 to 25 people.
Written by service business owner and consultant Cole Asher, What Better Hiring Really Looks Like is a straight-talking, experience-based guide to hiring, training, managing, and keeping employees without babysitting, burnout, or endless frustration.
Inside, you'll learn:
• How to attract better applicants without spending more on ads
• How to interview quickly and spot red flags early
• Why most bad hires reveal themselves in the first two weeks
• How to train inexperienced workers without losing your patience
• How to set rules and expectations clearly without being a jerk
• What actually motivates people when it comes to pay and raises
• How to protect your business with simple documentation
• When it's time to let someone go and how to do it cleanly
• How to stop your business from depending on one key employee
This book doesn't promise perfect hires. That doesn't exist.
What it gives you is something better:
clarity, consistency, and a system that keeps small problems from turning into constant fires.
Every chapter includes real scenarios, plain-language explanations, exact scripts for tough conversations, common mistakes to avoid, and practical tools you can use immediately.
No corporate jargon.
No legal fear tactics.
No fluff.
Just honest guidance from someone who's been in the field, made the mistakes, and figured out what actually works when hiring stops feeling like chaos.
If you're tired of guessing, hoping, and reacting, this book will show you what better hiring really looks like.
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