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The current overriding thought in HIV/AIDS communication in developing countries foreground the need for a shift from the cognitive model which emphasizes the decision-making of the individual to the activity model which emphasizes the context of the individual. However, there is a gap in HIV/AIDS communication literature in the absence of a systematic survey of the attention paid HIV/AIDS cognitive and activity information in the mass media of developing countries. The emphasis has been on analysis of incidences, focus and nature of HIV/AIDS information. This book has gone beyond the traditional mono-analysis of media coverage of HIV/AIDS information to systematically compare the attention paid the two HIV/AIDS communication models (cognitive and activity) in the mass media of a developing country. Generally, the analysis should expand the scope of knowledge available on HIV/AIDS communication and should offer a better understanding by HIV/AIDS communication programmers, scholars, policy makers, and mass media practitioners.
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