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Implication for Media Convergence on News Learning
Angličtina
180 b
30 dní na vrácení zboží
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Brožovaná
402
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The effects of traditional news media on comprehension and remembering have been one of the important topics of research in communication studies. With the inclusion of the Internet and later technological developments that lead to the convergence of media instruments, the issue has become more complex than ever. The aim of the present study is to evaluate the effects and preference of single or compound presentational formats on comprehension and remembering of university students as far as obtaining the news is concerned. In the study, single presentational formats used are: text, audio, video; dual presentational formats are: text-audio, text-video; and audio-video-text as the triple presentational format.
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