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Angličtina
148 b
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Discover how organisations manage and foster innovation in this new textbook, which covers hot topics such as sustainable innovation, digital transformation, inclusive innovation and innovation in the public and not-for-profit sectors.
Key features include:
• Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations.
• Practical tools and activities encourage readers to explore what they would do in real-life scenarios.
• Key chapters examine the intersection of innovation and other business functions, including marketing, R&D and project management.
This book is essential reading for undergraduate and postgraduate students studying innovation management.
Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.
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