Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Innovations in International Business
Angličtina
265 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Kalendář
686
Kč
A leading international business theorist and writer for more than 30 years Peter Buckley focuses in this volume on the development and modelling of the multinational enterprise (MNE) and its role in knowledge creation and dissemination as well as cultural distance in international business, particularly with respect to Asian business. The first part of the book provides a theoretical background to the evolution of the MNE that has taken place over the last half century seen through the internalization lens. The second section of the book re-examines several facets of important issues surrounding the role of the MNE as creator, developer and disseminator of knowledge and the centrality of 'intangible assets' as the key source of profitability. A must read for all academics and students of the MNE.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?