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Institutional Entrepreneurship in African Fintech
Developing Strategies for Sustained Growth in Complex Institutional Environments
Angličtina
365 b
Až 30 dní na vrácení zboží
Institutional Entrepreneurship in African Fintech explores how technology ventures build legitimacy, navigate institutional voids, and sustain growth in Africa s fast-evolving financial landscape.
Blending scholarly insight with practical application, it introduces the Change Readiness Framework, which highlights three essential entrepreneurial capabilities Customer Orientation, Collectivism, and Commitment to Impact and seven corresponding pillars of institutional entrepreneurship. Together, these elements offer a grounded model for understanding how African innovators transform fragmented systems into functional markets.
Drawing on original fieldwork and case studies across the continent, the book bridges academic rigor and practical relevance, offering scholars, entrepreneurs, investors and policymakers a blueprint for studying, building and funding trustworthy, scalable, and socially grounded innovation ecosystems.
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