Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Angličtina
134 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Brožovaná
483
Kč
/
Brožovaná
813
Kč
/
Brožovaná
687
Kč
/
Brožovaná
176
Kč
This book discusses key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of existing literature and a discussion of the unique characteristics of Chinese culture and the Chinese business environment, with a particular emphasis on the digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. China has become a primary market for international firms and, with nearly 900 million internet users, is now home to the world's largest single digital user base. While this presents significant opportunities for international firms, there are many factors to consider when approaching this market. The book includes a real-world case study on a luxury retail firm operating in China, Florentia Village. On this basis, it provides a conceptual framework and discusses the theoretical and empirical implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Brožovaná
732
Kč
/
Brožovaná
183
Kč
/
Brožovaná
685
Kč
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?