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International Management

Name: International Management
Brand: Springer, Berlin
SKU: 39440396
Price: 2532 CZK
Availability: InStock
Author: Manfred Fuchs
ISBN: 9783662658697

The Process of Internationalization and Market Entry Strategies

Manfred Fuchs

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 39440396

Nakladatelství Springer, Berlin, listopad 2021

This textbook for students and practitioners offers answers to the most important questions and chal... Celý popis

Libristo kód: 39440396

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This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.