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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. Each chapter is supported with examples of relevant place brands or specific perspectives. The book's coverage of cases afford insights into trends and place branding techniques used in both industrialized and emerging markets.