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This book applies the formal discipline of logic to everyday discourse. It offers a new analysis of the notion of individual, suggesting that this notion is linguistic, not ontological, and that anything denoted by a proper name in a well-functioning language game is an individual. It further posits that everyday discourse is non-compositional, i.e., its complex expressions are not just the result of putting simpler ones together but react on the latter, modifying their meaning through feedback.