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This qualitative case study examined theenvironmental factors and personal attributes offive self-employed African Americans to identifyselected personal and organizational characteristicstypical of successful self-employed AfricanAmericans and their businesses in the DetroitMetropolitan Area. The relationship betweenleadership, self-employment, and economicdevelopment in the African American culture formedthe theoretical foundation for this study. Fiveenvironmental factors were identified as importantin the lives of self-employed African Americans:inherited family influence, finances, risk-taking,management skills, and mentoring. Inherited familyinfluence was identified as the most importantenvironmental factor and transactional skills as themost prominent personal attribute. Empiricalinsights into the success strategies employed byparticipants in this study were gained, and 21strategies emerged to help interested AfricanAmericans become self-employed.
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