Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Market-Oriented Technology Management
Innovating for Profit in Entrepreneurial Times
Angličtina
230 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Brožovaná
489
Kč
/
Brožovaná
1 217
Kč
/
Brožovaná
380
Kč
/
Brožovaná
380
Kč
Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles andrapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Kniha
568
Kč
/
Adobe ePub DRM
1 614
Kč
/
Brožovaná
1 559
Kč
/
Pevná
1 428
Kč
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?