Doprava zdarma při nákupu nad 1 499 Kč přes Zásilkovnu nebo PPL Box.

Zjistit stav objednávky

Staňte se součástí komunity milovníků knih z celého světa a získejte hromadu výhod. Založit účet zdarma

Doprava zdarma se Zásilkovnou nad 1 499 Kč

Kurýr DPD 69 Kč PPL shop 49 Kč Balíkovna 69 Kč PPL kurýr 74 Kč PPL box 39 Kč Balíkovna 49 Kč Výdejní místo DPD 49 Kč Zásilkovna 39 Kč

Kontakt

Jak nakupovat

Pomoc

Můj účet

▸ Prázdný :-(

Doprava zdarma při nákupu nad 1 499 Kč přes Zásilkovnu nebo PPL Box.

Marketing Analytics - Data-Driven Techniques with Microsoft Excel

Wayne L Winston

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 02099021

Nakladatelství John Wiley & Sons Inc, leden 2014

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using d... Celý popis

Libristo kód: 02099021

88 b

879 Kč

Skladem u dodavatele Odesíláme za 9-15 dnů

Až 30 dní na vrácení zboží

Zákazníci také koupili

Beginning Excel What-If Data Analysis Tools Paul Cornell

Brožovaná

1 115 Kč

Excel Create and Learn - Infographic: Create Step-By-Step a Dynamic Infographic Dashboard. More Than 200 Images And, 4 Exercises Roger F Silva

Brožovaná

215 Kč

Financial Statements Thomas Ittelson

Brožovaná

380 Kč

Relentless Tim S. Grover

Brožovaná

292 Kč

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.