Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Angličtina
69 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Brožovaná
893
Kč
/
Brožovaná
341
Kč
/
Brožovaná
544
Kč
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: How to evolve complex, yet agile, customer communication strategies Ways to focus already limited marketing resources on the right opportunities Advice on viewing, tracking, and measuring results How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Brožovaná
1 465
Kč
/
Brožovaná
176
Kč
/
Brožovaná
3 010
Kč
/
Kniha
3 241
Kč
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?