Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Marketing Research, Twelfth Edition
Angličtina
363 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Brožovaná
1 214
Kč
/
Pevná
772
Kč
/
Audio CD
407
Kč
/
Brožovaná
505
Kč
/
Brožovaná
1 829
Kč
/
Brožovaná
369
Kč
Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach--grounded in the authors' 50 years' combined experience in the marketing research industry--features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers.Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Brožovaná
5 518
Kč
/
Brožovaná
876
Kč
/
Brožovaná
1 182
Kč
/
Brožovaná
381
Kč
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?