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Mediated Business Interactions

Jazyk AngličtinaAngličtina
Kniha Pevná
Kniha Mediated Business Interactions Rosina Marquez-Reiter
Libristo kód: 04674455
Nakladatelství EDINBURGH UNIVERSITY PRESS, července 2011
This is the first monograph to examine mediated business interaction in Spanish. It focuses on commu... Celý popis
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This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of Spanish from different Spanish-speaking countries with a view to informing our understanding of intercultural communication in a contemporary business environment. Using elements of pragmatics with tools from conversation analysis, the book examines the various activities that telephone conversationalists engage in to supply and demand a service over the phone through the mediational means of Spanish by addressing the following questions. * Do speakers of Spanish display similar communicative practices as those observed in other languages when requesting and being offered a service over the phone? * Do specifically located activities such as the call openings and closings display similar coordination and ritualisation as that observed in other languages? * Does the language seen as a cultural tool reflect a different orientation towards such activities? * What strategies do telephone agents and (prospective) clients employ to obtain a sale and either procure the best value for money or obviate it, respectively? And, what role does intercultural communication play in the construction of these practices?

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