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Memory, one of the higher cognitive functions, plays a fundamental role in learning. A learner's ability to encode, store and recall information in memory is one of the key factors contributing to academic success. However, in the memorization process, a person's efficiency and speed depend largely on the strategy employed. The aim of this research is to demonstrate that the strategy of semantic categorization can promote the storage of more information in long-term memory (LTM), compared with the strategy of subvocalic repetition (rote memorization).