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Instead of providing a methodological primer to survey research, this book rather provides a broad scope to these very challenges and innovative solutions as they evolve in large scale survey practice. It covers the whole spectrum of social science survey practice ranging from sampling, weighting, recruiting and fieldwork management, designing surveys, constructs, and competence tests, improving data quality, data management on a large-scale basis, disseminating research data to researchers, as well as establishing an adequate public relations and communications structure integrating the study's stakeholder community.