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Microeconomics For Dummies, UK Edition
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Microeconomics is all about the behaviour of individual people and individual firms. That sounds pretty straightforward, but gets more complicated quickly. And if you're like most people, you're not an economist. But if you're a business student at university, the odds you need to get to grips with microeconomics. That's where we come in. Microeconomics For Dummies, UK Edition is the plain-English guide that can help you succeed with your studies. Toning down the jargon and replacing with clear, concise explanations and real-world examples, Microeconomics For Dummies introduces you to all the key concepts, such as: supply, demand, and equilibrium; consumer decision making process; elasticity; costs of production; competition and monopolies. So, if you're frustrated with that 1,000-page textbook that weighs a ton, Microeconomics For Dummies, UK Edition, is the perfect alternative.
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