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A brilliant visual tour and history of that iconic element of the cityscape: the neon sign.Treating New York City as an open-air museum of signs, Thomas E. Rinaldi captures the glow of 200 surviving early- and mid-twentieth-century signs. In a generously illustrated introduction, Rinaldi recounts the development of signage and the technological evolution of neon. This colourful book comes as the disappearance of the original signs has inspired a growing interest in neon