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What if the greatest opportunity created by a new technology lay not in the technology itself, but in everything it makes possible around it?
DON'T JUST LOOK FOR WHAT YOU CAN SELL. DISCOVER WHICH NEW NEEDS YOU CAN MEET.
What if the greatest business opportunities around a new technological infrastructure lay not in building, owning, or controlling it, but in discovering what others could create thanks to it?
In OPPORTUNITIES WITHIN ENERGYS: How to Build Ventures and Businesses with Pulse Oikonomia, Alexandro Abadal-Lienas presents a different approach to entrepreneurship, innovation, and business creation: identifying economic opportunities that emerge when new capabilities make it possible to solve problems, perform new activities, or collaborate in different ways.
The book introduces Pulse Oikonomia as a framework for exploring these possibilities. Its central principle is that the ENERGYS Method retains its identity and boundaries, while individuals, professionals, and businesses can develop their own solutions around the ecosystem.
The key question is not simply what product you can make, but what need you can meet, who needs the solution, and whether it can become an economically sustainable business.
WHAT YOU WILL FINDBusiness opportunities: Emerging needs in software, hardware, data, services, research, education, and technology integration.
Problem discovery: How to distinguish an interesting idea from a real need worth investigating.
The "Pull the Thread" protocol: A process for observing, formulating hypotheses, building prototypes, and testing solutions.
Business validation: How to identify potential customers, assess demand, and evaluate viability.
Business models and growth: Revenue opportunities, specialization, complementary services, and independent ventures.
Responsible innovation: Risks involving privacy, surveillance, technological dependency, data misuse, and concentration of power.
Practical tools: Evaluation frameworks and exercises for examining business opportunities.
Entrepreneurs, founders, software developers, hardware manufacturers, researchers, consultants, AI and data professionals, and anyone interested in innovation and emerging business opportunities. It is also for readers who have no business idea yet but want to learn how to identify problems worth solving.
WHY THIS BOOK MATTERSRather than offering businesses to copy, this book provides a framework for investigating possibilities, testing hypotheses, and distinguishing an idea from a viable business opportunity.
It also examines a crucial boundary: creating value through technology does not automatically grant authority over those who use it. Commercial growth must not be confused with the right to control.
A technological possibility is not a business in itself. It must solve a problem, demonstrate usefulness, find customers, and prove economically sustainable.
You don't have to build everything to find an opportunity. You need to identify what is missing, who needs it, and under what conditions it can work.
The next business worth creating may not yet have a name. The challenge is learning to recognize whether it has a real reason to exist.
ABOUT THE AUTHOR
Alexandro Abadal-Lienas explores business opportunities around technological infrastructure. Through Pulse Oikonomia and the "Pull the Thread" protocol, he offers a framework for identifying needs, evaluating opportunities, and investigating how ideas can become sustainable activities. His approach combines entrepreneurship and innovation with attention to the boundaries between technological capability and authority, and between growth and dependency.
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