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A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors
In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.
Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company:
- Finding and testing product market fit
- Creating and refining your product
- Selling and marketing your new solution
- Hiring your team and building your culture
- Mobilizing financial, legal, and compliance functions
- Pitching investors and securing funding
Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.
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